Last updated: April 9, 2026

1. Introduction

MODERA ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the MODERA mobile application and web services (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

Email address (required for authentication)
Name (for your user profile)
Profile information you choose to provide

Account authentication is handled through our authentication provider. We use this information to create and manage your account and provide personalized features.

2.2 Photos and Images

When you use our AI-powered fashion features (virtual try-on, product photoshoots, AI styling, fashion editing), we collect:

Photos you take with your camera or select from your photo library
AI-generated images created from your photos

Your photos are sent to third-party AI services for processing. These services process your images to provide virtual try-on results, style recommendations, and edited fashion photos. Photos are processed on a per-user basis and are linked to your account.

You can save AI-generated images to your device's photo library. Generated images are stored in your gallery within the app.

2.3 Usage and Analytics Data

We collect usage data and analytics to improve our Service:

Product interaction and usage patterns (which features you use, how often)
Device information (device type, operating system, browser type)
Session data (pages visited, time spent, navigation paths)
Performance and diagnostics data (crash reports, error logs, load times)
IP address (collected automatically by analytics tools)

We use analytics tools to understand how users interact with our Service. This data helps us identify issues, improve features, and enhance the user experience. Analytics data is linked to user sessions for product improvement purposes.

2.4 Payment Information

If you make purchases through the web version of our Service, payment information (credit card details, billing address) is collected and processed directly by our payment processor. We do not store your full payment details on our servers.

3. How We Use Your Information

To provide and maintain our Service, including AI-powered fashion features
To process virtual try-on, styling, and image editing requests
To create and manage your account
To manage your subscription and billing (web only)
To analyze usage patterns and improve our Service
To diagnose technical issues and improve app stability
To send important updates about our Service
To improve our AI models (using anonymized, aggregated data only)

4. Data Sharing and Third-Party Services

We share your data with the following categories of third-party service providers:

AI Processing Services: Your photos are sent to third-party AI services for virtual try-on, styling, and image generation. These services process your images and return results to us.
Authentication Provider: Handles account creation, login, and identity management.
Analytics Providers: Collect usage data and diagnostics to help us understand how the Service is used and improve it.
Cloud Infrastructure: Our Service runs on cloud infrastructure providers for hosting, storage, and database services.
Payment Processor: Handles payment transactions securely (web purchases only).

We do not sell your personal information to third parties. We do not use your data for cross-app tracking or advertising purposes.

5. Data Retention

Account Data: Retained while your account is active. Deleted within 30 days of account deletion request.
Photos and Generated Images: Stored in your account gallery while your account is active. You can delete individual images at any time.
Analytics Data: Retained for up to 12 months for product improvement purposes, then anonymized or deleted.
Diagnostics Data: Retained for up to 90 days for debugging purposes.

6. Data Security

We implement industry-standard security measures including:

SSL/TLS encryption for all data transfers
Encrypted storage for sensitive data
Regular security audits
Access controls and authentication
Secure cloud infrastructure with data encryption at rest

7. Your Rights

You have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data and account
Export your data in a portable format
Opt-out of analytics data collection
Withdraw consent for photo processing
Opt-out of marketing communications

To exercise any of these rights, please contact us at the email address below. We will respond to your request within 30 days.

8. Children's Privacy

Our Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Email: privacy@modera.fashion
Address: ERARTA, Dubai, UAE

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Continued use of the Service after changes constitutes acceptance of the updated policy.